Zain Gonjiam gallery&office
Term reason can be translated to foundation of upcoming event or basis of its existence. Before designing the space, we had to explore essence of the space and its value and how it can be translated to surface. Through the process we will be able to discover what will be the meaning of this space and direction for our design solution.
During our first meeting with entrepreneur we were able to disclose philosophy of business and ideas to raise it’s brand value. Client shared about the difficulties and the hardship that he went through in the dream of unification to make this company. The project started by forming relationship between existing space of the company so that value of the brand could be raised by establishing a space containing the brand philosophy of Zain, public design and environmental facility design group. We planned exhibition space at Gyeonggi-do Gwangju, opposite of production plant site. Space that all the company’s mottos (creative thinking, communication with nature, humanism and craftmanship). In short, this space is designed to become a place where customers can experience the philosophy and direction of the company, ideas and design of the product, and production processes at once.
Utilizing special characteristics of landscape with the stream of building following narrow road surrounded by the hills, every mass has unique size defined by it’s purpose and connected by outdoor space making it appear as connected horizontally. It appears to be stretching out in all directions, as if mountain ridge line balances with natural environment. Structure is divided into office, dormitory and exhibition zone for experiencing brand’s philosophy and new products, with separate circulation path for the visitors and employees. White mass with gable roof harmonizes with surrounding mountain ridges, and the two gray masses aroused on the same axis as the building functioning as facade and perceived as transition element between nature and buildings, psychologically giving feel of safety and making connections with existing masses. As a result, creating low stretched masses on